Manufacturers: Once a Cheater, Always a Cheater – OR – Do it the RIGHT Way
Why do so many manufacturers give up millions long-term kitchen sales to get thousands short-term?
Why do so many manufacturers give up millions long-term kitchen sales to get thousands short-term?
Over the years, we’ve worked with hundreds of dealers. We find it interesting to track the reasons why dealers switch lines. It’s not a comprehensive study by any stretch of the imagination, but it is very telling.
Very rarely do I get a closing rate percentage that is actually based on solid measurement. And that’s a problem. A very big problem, actually.
You know the scenerio…a person walks into your showroom trying to look invisible and doing their best to avoid contact with anyone. What do you do?
Doom and gloom doesn’t really inspire confidence now does it? So if you are feeling down, but your sales need to go up, what are you to do?
In this industry, Manufacturer reps have historically been solely focused on selling their product line.
You get paid, but it’s just a little late and getting later with each new house. It seems like a difficult topic and you need the business- so why say anything?
I dated this girl once and I was so into her I couldn’t even see straight. Kind of reminds me of the cabinet industry.
Accounting systems are set up to deal with non-configured products. Loading an inventory system with all the non-configured products the dealer sells is more of a labor challenge than a technical one.
It is a place where dealers only have to carry one manufacturer line (yet can adequately service every market segment).
In an industry that has been hit with a new housing slow down, cabinet dealers and remodelers who keep doing business the way they’ve always done it face hardship.
There are two common models for figuring out what to charge your customers: Markup and Margin.