The kitchen and bath industry is full of artistic souls who create beautiful problem solving solutions through their designs. The problem is, they can’t always sell those wonderful spaces. It’s tough to accept that you are the most talented designer in your company,...
Have you ever had a customer who just wouldn’t take no for an answer? They just didn’t understand that you couldn’t provide them with something – crazy right? Everyone has dealt with a customer like that. It’s the name of the game, and you’ve got to find a way to tell...
Running a business is a costly experience. There’s no doubt about that. But does it have to be an experience that leaves you feeling like you’ve put every dollar you’ve earned right back into the business so it will stay afloat? The answer is no, it doesn’t. You might...
For those of you who have been reading avidly, you should have a pretty good idea of where we have come from and where we are going. For those of you who are new to the industry, or just to this blog, you can see that there is a need for businesses to learn how to...
It sure seems like time is flying in 2013 – we can’t believe it’s already April! Since it’s that time of year to start spring cleaning, last month we focused on how to clean up your business so that you can run efficiently through the rest of the year. We know you’ve...
Interested in the latest news with BreakFront and Equilibrium? BreakFront is happy to announce that Equilibrium now integrates with Cardell Cabinetry’s ordering system. The purpose of this integration is to cut back on the time dealerships have to take to re-key...
Remodelers and cabinet dealers alike know that they need to change their quoting methods and enhance their consumer’s buying experience. But, as with most things in life, taking the first step is the most painful. After all, the sales team will revolt, right?...
If you haven’t heard, a dealer reached out to us and asked for help guiding them back into profit. In the beginning of this conversation, Chris Mele spoke with the Distressed Dealer about moving away from product based selling. He gave the example of Julie who is...
Dear BreakFront: As you know, times have been troubling for cabinet dealers. In the huge economic downturn, I feel like my dealership has been hit the hardest. We’ve been in the business for 60 years and up until recently I thought we were doing fine. Since 2008, I’ve...
The conversation has been moving along with the Distressed Dealer and Chris. Our dealer is finally starting to understand that product based selling is not very successful. Chris dives in a little deeper to the process to explain how to make the big bucks. If you...
The kitchen and bath industry is made up of a group of talented individuals who have worked long and hard at their craft to get to where they are today. We are aware of that because we work with designers like you every day. We have designers on our own staff, and we...
It’s finally here! The recording of our experts, Chuck Chase and Nick Ritota, walking you through the first steps in the 4M Meet Phase is available for you to download. Chuck and Nick spent an hour explaining how naturals, the salespeople who are consistently selling...
Last month we hosted a webinar on the first step of our 4M sales process – the Meet Phase, and seeing how successful it was in helping our readers work on their sales process, we’ve decided to host another webinar that will involve real life scenarios for you to learn...
With tax season starting, we know every business owner is looking at their financial statements from the past year and getting things in order to file their taxes. It’s a time when owners take stock of what they have, where they have come from and, most likely, how...
The kitchen and bath industry has been hit pretty hard in the past few years. We’ve commented on it, tried to instill operational changes to help you get through it and overall, it looks like business is starting to pick back up for our industry. CNBC published an...
January is coming to a close (we can’t believe it either) and it’s time to start checking in on those New Year’s resolutions you told us you were making. You have no idea what we could possibly be talking about? Don’t worry – we’ve got a pretty sharp memory here...
As you know last week we had scheduled our first TweetChat for 2013, unfortunately TweetChat was down and we were unable to talk with you all about the third step in our 4M sales process – the Match Phase. We truly apologize for the hiccup in technology that kept us...
It’s about that time of the year where we all start looking into the different trade shows and expos that we can visit to see the latest and greatest of the kitchen and bath industry. A few of you might already even be looking into shows for next year too! Some good...
Sometimes you have to learn stuff the hard way, and in the kitchen and bath industry, we all know this lesson a little too well. We’ve all fallen down a few times and had to pick ourselves and our employees back up to get the job done. With the amount of years that we...
“Fiscal Cliff” has been buzzing around the media and in many businesses for the last few months, and a few days ago, a decision was made on how to avoid falling off said “cliff.” The tax hikes and reductions in spending, that could have damaged the already fragile...
It seems like 2013 is already speeding along here at BreakFront, and we hope you’re seeing an uptick in business as well. To help you keep that sales machine churning, we will be discussing the Match phase of our industry specific 4M sales process. On Friday, January...
We can’t believe it’s already the second week of December and we’ve already had our Tweetchat for the month! Last Friday, December 7th, we had a great conversation with industry professionals on how to further the sales process during the in-home measure. The...
You may have heard that a few times in the last few years. Heck, we try to tell you all the time. The point that traditional marketing is an old, worn out solution is being recognized more and more these days. An article released by The Harvard Business Review titled...
We talk a lot about getting in tune with your customers and hearing what they have to say. The reality is that you’re probably still not in a conversation with them until they walk into the store. Now, we blog frequently here (if you haven’t noticed) and you may be...
CompanionCabinet had their second Tweetchat on November 2nd and we loved hearing the ideas and strategies that dealers are using in the field. Our discussion topics were based on best practices in sales and finding out what techniques truly help a sales team excel. ...