Technology – one could argue that it has made aspects of life less personal – facebook “pokes” replace actual reunions, half-assed emails took over handwritten letters, and texts have become the new phone call. It’s no surprise that some people aren’t willing to...
It’s a little hard to believe another year has passed marking yet another birthday for Equilibrium (formerly Aurora). This year included many software advances and even a name change! Happy birthday Mr. Perfect Hire! This week, Marilyn paid a surprise visit...
Let’s just say you’re at a crossroads. You’re in your customer’s shoes and you have a choice to either do business with a company who looks like they’ve got their shiz* together and one who says there will be nothing to worry about, but...
“Silence is a source of great strength,” said ancient Chinese philosopher Lao Tzu. If you take time to ponder that (in silence), you can see clearly why the thought developed. While it’s great to brainstorm with others and to duke things out (maturely) as needed,...
There are all sorts of employees working in dealerships throughout the world – Good ones, bad ones; cooperative, stubborn, commissioned, salaried, successful, slacker… no matter the type you hired, they’ve all got one thing in common: they’re expensive. Sure, they may...
Kitchen design is a skill that takes years to master, but do you need decades of experience to learn enough to sell kitchens? Our vote is no. Woah, now… before you get all defensive, hear us out. Pair basic kitchen design knowledge with the right sales training and...
So marketing can get pretty confusing when it gets down to the “deep” stuff. You’ve got your brand, which isn’t the same as your logo and it also isn’t the same as your kitchen and bath manufacturer brands; and then you’ve got your identity, which isn’t the same as...
Life is full of little mysteries – like how two people can have the same meal, and while one loves it, another becomes nauseous; or how someone can put on a show that they thought was a masterpiece, but reviews show otherwise. Thats why it’s important in...
In part one of this post, I was discussing prospect budgets as more of a range instead of a number. We went over the Comfort Zone and Discomfort Zone, as well as my friend Molly who likes to find all the exceptions in life. Now, we move into two danger zones you...
It’s easy to run your business the way you always have, but that doesn’t mean you should. Change is scary, right? But, you’ve heard the old sayings, “No gutz, no glory” and “No pain, no gain.” They’re full of truth....
Our team listens closely to Equilibrium (formerly Aurora) user suggestions to provide features which make everyone’s lives easier. With our latest Spring Edition of Equilibrium we added many new capabilities that we think are pretty awesome. New Features In no...
If you’ve been keeping up with our content, it should be a secret that we feel the whole showroom experience should be updated and transformed. Our team has been in many showrooms throughout the country and frankly, some of the experiences have been scary. It...
Here is a poem for all of you industry professionals out there who may be looking for a change in 2013. The Night Before Christmas ‘Twas the night before Christmas, the dealer went home, And thought about how much his business had grown. The year was a weird one… it...
The last Friday of the month falls amidst all of the holiday cheer, so we’re going to postpone the Tweetchat to the first week of the new year. (Rhyme somewhat intended) Join us on January 4th, 1:00pm EST January 4th at 1:00pm EST, we’ll be hosting a TweetChat for...
Since you’re on our blog, chances are you’ve noticed some changes with our website. Yes, we’ve rebranded. Don’t worry, we’re still the same great company with the same great people; we’ve just rebranded to better reflect the growth our company has seen in...
One thing we love in our line of work is interacting with other professionals in our industry. Thats one reason we love hosting webinars. They allow us to be in a “room” (online) with hundreds of other professionals and facilitate the asking and...
One week until the first Friday of the month!! Seems like a weird day to be excited about, right? Not if you’ve been able to join our Dealer’s Voice TweetChats. We have been hosting Dealer’s Voice TweetChats for the past couple months (on the first Friday of each...
Tire kickers – a term coined by the auto industry to describe those prospects who are either extremely indecisive about purchasing decisions, those who actually think they’re going to buy when in reality they can’t afford the product, and those who look with no...
Since the turkey’s pretty much defrosted and people are already starting to line up outside of the department stores (guess they’re doing parking lot picnic-style Thanksgiving this year), we thought it would be a great time to take a moment to let you know what we’re...
If a kitchen tire kicker walked through your showroom door right now, would you be able to know the difference between that person and an actual qualified prospect? We’d all like to answer yes to that question, but the fact is, many people (in all industries)...
The K&B Industry is so complex, we all know that. For years, cabinet dealers, remodelers, contractors and other industry professionals searched for a way to simplify everything, and many thought they’d found the answer in accounting systems. Wrong....
Here we are in the thick of Autumn – the temperatures are fluctuating, people are bundling up and tissue sales are on the rise. Did you get your flu shot yet? You’d think that with the amount of weather changes we’ve been through, we’d all get...
We put a lot of time and energy into creating educational information for consumers who are researching kitchen remodels on the Consumer’s Voice blog. So sometimes, it’s nice to just “let our hair down” and let our creative juices flow. The...
When’s the last time you took your car in for a tune-up? Better yet, when’s the last time you maintained your cabinet dealership? In order to make our prized posessions last and keep them in tip top shape, we need to give them a little tender love and...
Labor day has passed, which means it’s time to put away those white pants for while…and for us it means football and another Kitchen Dealer Monthly Newsletter, of course. August held more than just the end of the summer olympics (woohoo – go team...
