How to Hire Your Next Customer

How to Hire Your Next Customer

It may seem counter-intuitive to consider your next customer as a new hire. But, after all, this is the cabinet business. Your highly configurable product needs proper representation at the consumer level; and it’s not always easy to get. I need another line Some new...
Cabinet Showroom Sales 101

Cabinet Showroom Sales 101

How many people enter your showroom then walk out again, having purchased nothing? You may have spent time with these potential customers, used a variety of sales techniques, and invested your energy, all for nothing. These individuals may have left for a variety of...
Better Manage Kitchen Sales

Better Manage Kitchen Sales

If I were to ask you one question, based on your answer I could tell how well you manage your kitchen & bath sales…

Avoid Cutting Price on Kitchen Quotes

Avoid Cutting Price on Kitchen Quotes

We can come up with a lot of techniques on how to deal with this awkward situation- but the better place to focus on is actually much earlier in your sales process.

Battle of the Perspectives

Battle of the Perspectives

Here’s an actual excerpt from one of our 4M Kitchen Sales Process training courses and and excerpt from a recorded interview with a natural…

Designers are Salespeople too

Designers are Salespeople too

If I had a nickel for the number of times I’ve heard designers distinguish themselves as being different than salespeople…

Discounts Don’t Have to be Concessions

Discounts Don’t Have to be Concessions

How many times has your so called “discount” actually been more of a “concession”? Do you really believe the price you are asking is fair and reasonable?

What is a Reasonable Discount?

What is a Reasonable Discount?

If the prospect backs down on any of these things you ask for, then they’ll understand why that discount they are asking for isn’t reasonable.