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Episode 27 – The Three Phases of Running a Business – Where Do You Stand?
Nick and Chris discuss the three phases of running a business, strong indicators that will help you identify which phase your dealership or remodeling business is in, and tips for growing and systematizing.
Episode 26 – Hear it from the Sales Naturals Themselves
A Spectrum Insights Short, Brent and Chris play audio clips of some of the sales naturals in our industry. Learn some sales tips straight from the naturals themselves.
Episode 25 – Employees Aren’t Cheap!
Nick and Chris discuss costs associated with hiring, along with other homebuilding and remodeling news.
Episode 24 – 2013 Industry Updates
Brent and Chris discuss industry changes for 2013, including our brand and what it means for you.
Episode 23 – Cabinet Dealer Operational Tips – Part 2
Brent and Chris discuss key operational tips for cabinet dealers regarding centralized purchasing.
Episode 22 – Operational Tips for Cabinet Dealers – Part 1
Brent and Chris discuss key operational tips for cabinet dealers regarding hiring installers.
Episode 21 – Understanding Kitchen Marketing – Part 2 of 2
Chris and Nick discuss more about what cabinet dealers need to do to keep up with kitchen marketing in today’s technological world.
Episode 20 – Understanding Kitchen Marketing – Part 1 of 2
Nick and Chris discuss part 1 of what cabinet dealers need to do to keep up with kitchen and bath marketing in today’s world of technology.
Episode 19 – What Happens When a Designer Resists Change?
Brent, Chris and Nick discuss part three of making the transition from a designer to a salesperson. Find out what happens when designers resist change.
Episode 18 – Can Designers Make the Transition to Salespeople?
Brent, Chris and Nick discuss part two of making the transition from a designer to a salesperson.
Episode 17 – Prospecting Mid to Long Term Leads
Brent, Chris and Nick discuss what prospecting mid to long term greenhouse leads can do for your business. They also discuss part one of the need for transition from designer to salesperson.
Episode 16 – Align Your Kitchen Sales Process With The Consumer Buying Process
Brent, Chris and Nick discuss the importance of coordinating your sales process around the different phases of the consumer buying process, including the greenhouse phase.
Episode 15 – Top 5 Resolutions Every Cabinet Dealer Should Have for 2012
Brent and Chris explain the top 5 resolutions that every cabinet should have for 2012.
Episode 14 – Why Kitchen Salespeople Can’t Be Your Best Marketers
Most dealers have already streamlined their operations and they are digging into the sales and marketing challenge. If you are not there yet, you need to get there fast.
Episode 13 – Disastrous Kitchen Sales Calls – Take 2
Brent and Chris continut their review of live calls from low producing kitchen designers and talk about areas for improvement so that kitchen designers can sell more effectively.
Episode 12 – Disastrous Kitchen Sales Calls – Take 1
Brent and Chris review live calls from low producing kitchen designers and talk about areas for improvement so that kitchen designers can sell more effectively.
Episode 11 – Manage Kitchens Better
Brent and Chris explain the top things your kitchen designers should not be doing right now, so you can manage kitchens better in your cabinet operation.
Episode 10 – How to Use Cloud Kitchen Software to Save Big
Brent and Chris describe what cloud software is and what it means to the Cabinet Industry. They also cover some interesting kitchen software for cabinet dealers that you might want to check out – software that can save you a lot of money.
Episode 9 – It’s Armageddon for Design Fees…Time to Say Goodbye
Brent and Chris add fuel to the fire on the topic of design fees. The stats speak for themselves…
Episode 8 – Everyone Is Talking, Just Not About You
Brent and Chris interview social media expert, Lisa Mele, on what every cabinet dealer should be doing in 2010 for their marketing efforts. Topics covered include social media approach, some interesting statistics.
Episode 7 – 5 Ways To Generate Cash Now
Brent & Chris talk about 5 quick ways to generate more cash immediately. It doesn’t take a large project, a huge amount of time or 15 meetings that make your brain explode. It just takes is a few minutes and you’ll drop more cash to the bottom line immediately.
Episode 6 – Make the Deal
Brent and Chris cover the topic of removing sales obstacles, preparation, how to say “No”, listening techniques, setting yourself up for successful discounting, and knowing when to walk away.
Episode 5 – Presenting Your Designs in the Match Phase
Brent and Chris define the 3rd “M” – the Match phase, where salespeople present their designs to the consumer in a special way to get a competitive edge.
Episode 4 – Getting Into the House (Measure)
Brent and Chris redefine the concept of “measure” for the industry. Measuring a potential customer’s house is actually a critical component of your sales strategy.
Episode 3 – What to do When 1st Meeting the Customer (Meet)
This podcast covers details on what to qualify and look for when a prospect first walks into the showroom.
Episode 2 – How to Structure Sales Teams
Brent and Chris give concrete ideas on how to structure your sales team to increase sales even after cutting your costs to the bone.
Episode 1 – How to Increase Sales
In the cabinet industry’s first Podcast, Brent and Chris describe how to overcome one of the toughest challenges facing cabinet dealers.